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My Story

My name is Kimberly Jaffe and I am the owner/CEO of L.A. Any Day.  I am a Los Angeles entertainment concierge providing personalized itineraries for those that vacation and staycation in our beautiful and amazing city. 

A little about me... I started L.A. Any Day because of my love for where I live.  I am a 4th generation Los Angeles girl.  I grew up in the fashion industry, worked extensively in the movie studio business (Manager of International Promotions), grew up in a movie/TV location house, spent my summers on Catalina Island, am the daughter of a former high-profile chef (I was exposed to the restaurant industry most of my life) and am even a real-life “Valley Girl” (totally!).  But for most of my life, I have always enjoyed being a tourist in my own town.

As I decided to turn my passion into my career, I have developed an even more extensive knowledge of L.A.  I know how to get around this city, the ins and outs you would say.  I have developed relationships and connections and am linked to every site regarding all that is going on in town.  I know EVERYTHING there is to do here: museums, pop-ups, seasonal activities, restaurants, bars, holiday events, shopping, spas, tea rooms, theatres, speakeasies, indoor and outdoor activities, sports, tours… you name it, you think it, and I know about it.  People pay me to tell them where to go and what to do.

Want to know what makes me different from a hotel concierge?  A travel agent?  Well, I can tell you to go to the Hollywood sign, or the latest “in” restaurant.  But I know where the locals go, I know just about every restaurant in L.A. County, what the latest pop-up museum is, how to score tickets last minute to the latest concert, how to do just about anything in the city.  What I do is get to know my client(s) after a short interview, find out their ages, wants (such as if they are foodies, what are their “must sees”, what they are here for), and then plan an itinerary based on their length of stay, whether it is one day or 3 weeks, for example.  And once they are here, I am personally available to them by phone in case they need to change plans last minute, get lost, weather delays, etc.  And when I plan their itineraries, I keep in mind traffic and location.  I know L.A. like the back of my hand and I know how much can be done in a day based on traffic.  I provide a personalized service and since L.A. is a huge town, I’m here to navigate it for them.  I can even plan day trips, if needed, and also help those that want to staycation for the day or weekend in Los Angeles.  You ask how I get paid?  Per the day, or, if it is a lengthy stay, I will discuss being paid on a retainer basis.  Each case is different.  Some people just want me to book a tour, a few restaurants and a couple of places to go.  That’s simple. But others will want a completely different and detailed itinerary each day and that requires more work.  And for each itinerary, I give a link to each site, a description, clothing suggestions, travel timing, apps to download, etc. and I make each and every reservation.  Basically, the client tells me their wishes and I take it from there.


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There is so much to see in L.A.  I constantly run into people that really never leave their neck of the woods and want to explore more but don’t have the time and frankly are afraid of traffic.  I want to open their eyes and show them how much we have here.  I love our city.  There is so much to do and see.  The diversity and the options are endless.  And I also want to share this with our national and international visitors.  According to Yelp and the Los Angeles Chamber of Commerce, I have found a niche that does not exist.  Personalized entertainment itineraries for those that vacation or staycation in Los Angeles.  No run of the mill or jaded suggestions from a hotel concierge or travel agent, no outdated listings from a travel book, no time consuming searches online for the best of the best from countless websites.  I have gathered and continuously update all the best L.A. has to offer.  And I will personalize it just for my clients.


So as you can see, at L.A. Any Day, I provide that personalized touch whether it is for a tourist or someone taking a staycation.  It could be someone staying in a hotel not wanting to use the typical concierge, residing at an AirBnB, in town for a wedding, temporary work stay or conference, participating in the L.A. Marathon or eventually planning their trip for the upcoming Olympics.  The possibilities are endless.  I want to help as many people as possible discover the best of L.A. on Any Day!